About Us: A letter from the founder.

If you've been in business long enough, you know the story. You hire an agency. They send you a monthly report showing a green arrow: "Traffic is up 20%!" Everyone high-fives.

But when you look at your P&L statement, the revenue line hasn't moved.

I know this story because I can finish the sentences of most Marketing Directors I meet. The industry is obsessed with the appearance of success (organic traffic) rather than the reality of it (profit).

My name is Jerry Wellington Zheng. I founded Wellington Whales to fix this disconnect.

I don't practice on your site. I practice on mine.

Most agencies use your budget to test unproven theories. I don't.

Before I ever touch a client's site, I test my strategies on my own assets. I built S&L Beauty Company, an e-commerce brand, from $0 to multi-six figures in revenue using strictly SEO. I know the anxiety of payroll and inventory. I know that "ranking #1" means nothing if the visitor doesn't pull out their credit card.

From NYSE to Google Maps

My experience isn't limited to one type of business. I operate at both ends of the spectrum:

1. The Enterprise Scale: I have spent the last 9 years leading SEO and content teams for some of the biggest names in North American Tech and Finance, including Wealthsimple ($610M Series C), Dayforce (NYSE: DAY), and Photomath (Acquired by Google). I know how to navigate complex compliance, data analysis, and product marketing at the highest level.
2. The Local Engine: I know the trenches of Local SEO. I previously rebuilt the entire SEO program for a local marketing agency, creating a system so effective that it allowed our client to scale from 40 to 150+ locations in just 12 months (260% growth). Whether you are a franchise or a single-location boutique, I know exactly how to turn Google Maps visibility into foot traffic.

The Unvarnished Truth

I have felt the burn of failure. Early in my career, we tried to outsmart Google by over-optimizing internal links to game the system. We thought we were clever. Google thought otherwise. We lost rankings, and more importantly, revenue.

That failure taught me that sustainable growth is boring. It is built on data, technical solvency, and user intent—not hacks.

Bringing the Standard to Asia

I started Wellington Whales to bring this North American rigor to the Asian markets. Whether you are in Hong Kong, Singapore, or China, the principles of high-intent search remain the same.

We don't want to be a vendor you tolerate. We want to be the partner that helps you secure your market share.

If you are ready to stop optimizing for pageviews and start optimizing for your bottom line, let's talk.