22.2% Revenue Lift.
In 1.5 Weeks.
We engineered a high-velocity conversion path for Certn (MyCRC) by aligning transactional SEO intent with "zero-thought" UX design.
in CVR
Confidence
Revenue
Exceeded
The Executive Summary
We re-designed the MyCRC homepage to align Product Marketing messaging with search intent. By replacing a "soft" brand experience with a high-intent, data-driven interface, we achieved a +22.2% lift in Conversion Rate, doubling the initial target of 10%.
This project moved from strategy to staging in just 1.5 weeks, demonstrating that high-impact revenue optimization is a result of precision, not prolonged timelines.
The Challenge
MyCRC needed to increase the conversion volume of their primary product ($64.99 digital criminal record checks) while reducing the purchase of ineligible checks (Vulnerable Sector Checks).
"The existing 'Control' homepage suffered from vague value propositions and forced users to navigate complex self-selection paths before purchase."
Operational Velocity
How we compressed a 3-month optimization cycle into 11 days.
Discovery & Customer Fit
Keyword Analysis to Product Marketing Copywriting.
Creative Engineering
High-Fidelity Wireframing in Gemini & Product Marketing Copywriting aligned with Paid Media keywords.
Rapid Deployment
Production Dev Build using Tailwind CSS & Staging QA for immediate rollout.
Live Test Launch
Deployment of Nelio A/B Test against control traffic for real-time validation.
The Strategy: Data-Led Engineering
We didn't just redesign a page; we engineered a conversion path based on search intent and paid media data.
Keyword-Informed Product Marketing
We let the data dictate the copy. By analyzing high-performing transactional keywords, we identified terms users use when ready to buy.
Users search for specific validation: "RCMP National Repository" and "Local Police Database."
Paid & Organic Synergy
Unifying messaging across channels ensures users clicking transactional ads land on a page that matches that exact intent.
Improves landing page relevance, lowers CPC, and increases Quality Score over time.
AI-Accelerated Design (Gemini)
To meet the 1.5-week timeline, we used Gemini to rapidly iterate on wireframes and high-fidelity layouts based on the brand style guide.
Bypassed traditional design bottlenecks to move straight to production code.
The Solution (Execution)
The "Zero-Thought" Hero
We removed the 4-button selector that caused choice paralysis. Since the product is identical for Employment and Tenant checks, we unified the path into a single, high-contrast "Get Started" action.
Utilized high-visibility static warnings to filter out ineligible users (VSC) without friction-heavy pop-ups.
Moved the $64.99 price point above the fold to qualify users immediately and build trust.
Pure Value Extraction
We deployed an A/B test using Nelio against the control version. The results show that high-impact optimization captures found revenue from your existing traffic.
Revenue Impact Analysis
Conversion Comparison
"This projects to $189,540 in found revenue per year—pure value extracted without increasing ad spend."