Help the right buyers find you, and choose you.
Pick your path. I fix Google when traffic slips, or I fix the story AI tells when it mislabels you.
I'll tell you which path you're on, Foundation or Evolution, and the first moves that matter.
Pick the one that's costing you most. I'll start there.
Not sure? Use the 60-second chooser below.
The two problems most teams mix up.
They look similar. I fix them in completely different ways.
Problem 1: Google leaks demand
You invested in SEO. You built content. You earned rankings. Then traffic slides. Leads drop. Or a site change quietly breaks performance.
- Pages load slowly
- Old pages still show in search and confuse buyers
- Duplicate pages compete with each other
- Navigation hides your best pages
- Reporting shows activity and leaves out revenue impact
Problem 2: AI puts you in the wrong box
You can rank well and still lose deals, because buyers now ask AI tools questions like "who's best for enterprise or mid-market?" ChatGPT, Gemini, Perplexity. If AI groups you with the wrong competitors, you pay for it in:
- Weaker lead quality
- Longer sales cycles
- Pricing fights you shouldn't have
- Differentiators that don't make it to the shortlist
- The wrong buyers knocking on your door
Who this is for. And who it isn't.
- You lead marketing at a mid-market or enterprise B2B company.
- Your site feels hard to change: many templates, many teams, frequent releases.
- Your buyers research heavily before they talk to sales.
- You want a clear diagnosis and a plan you can act on fast.
- You're a local business trying to rank for "near me."
- You're an early-stage startup still finding product-market fit.
- You want someone to "just write more blogs."
- You want shortcuts, tricks or cheap link packs.
- You want AI mentions as a vanity metric, even if the story stays wrong.
Why now.
You already know Google matters. What changed is what happens before a buyer clicks.
Research-heavy B2B buyers still Google. More and more they ask AI to summarise the market first, and they trust the summary they get back. That creates two real risks:
When your site slips, Google demand doesn't wait. It goes to competitors.
When AI mislabels you, your pipeline pays first. Deals slow down. Pricing gets anchored to the wrong alternatives.
The win now is simple: I keep Google strong and make AI repeat the right story.
Choose your path in 60 seconds.
Answer these quickly and I'll point you at a path as you go.
Pick your path.
Two different approaches. One clear decision.
Enterprise SEO
The Foundation
- You inherited a site that looks fine on the surface but leaks demand.
- You run a complex site and can't keep search stable across releases.
Fix the leaks. Win back demand.
AI Positioning & LLM Share of Voice
The Evolution
- You lead your category, but AI rewrites your story.
- You sell premium, but AI compares you to budget options.
Fix the story. Protect pricing.
How I work, so you see value fast.
I start with the biggest leaks
Every project starts with me ranking problems by business impact ahead of "best practices," which is why you see real movement fast.
I work out whether you need to recover Google demand or correct AI's story.
I rank problems by business impact, not by "best practices."
I pull clear evidence from your site, search data and AI outputs.
I update the few pages, templates and messages that block growth.
I set simple rules so teams don't break performance when they ship.
I report what leadership cares about: demand, money pages, lead quality.
I re-check results and tighten what works as Google and AI evolve.
What you get on each path.
Two different problems. So I ship two different deliverable sets.
- I map where you lose organic demand: pages, topics, markets
- I list the site issues that block growth: speed, duplicates, broken paths, weak navigation
- I help Google find your important pages and ignore the junk
- I stop pages competing with each other
- I clean broken paths so you stop losing authority and users
- I build a content plan for pages that should rank and convert: product, solution, comparison, integration, industry
- I strengthen internal paths so buyers reach your best pages faster
- I track qualified organic traffic to money pages
- I track non-brand demand capture, beyond your company name
- I watch lead quality from organic: conversion and pipeline progress
- I check the site holds up as teams ship changes
- I ask AI tools the same questions buyers ask, then capture the answers
- I score how AI frames you: the category it puts you in, competitors it groups you with, buyer it thinks you serve, strengths it repeats or drops
- I rewrite and structure key pages so AI can summarise you correctly
- I earn you the right third-party mentions so AI learns from better inputs
- I stop "more mentions with the wrong story" from making the problem worse
- I track the AI inclusion rate: do you show up for key buyer questions?
- I score category accuracy: does AI put you in the right box?
- I check competitor set accuracy: the right comparisons
- I follow message carry-through: do your differentiators show up?
- I watch the sentiment trend: does the story improve or drift?
- I report the positioning gap score: does AI move closer to your sales story?
Proof: method, not hype.
No client names. No mystery claims. Just the work I can show you.
Issue backlog
I rank the fixes by business impact ahead of "best practices" volume.
Positioning Gap report
Category, competitors, buyer fit, differentiators. I add a simple score showing where AI goes wrong.
AI monitoring dashboard
I track AI inclusion, sentiment and competitor position over time. It shows movement. No guessing.
Release guardrails checklist
I keep site changes from breaking organic performance. Every team, every release.
Leadership-ready reports
I report demand, money pages and lead quality. That's what your CMO and CEO actually care about.
Content gap analysis
I map the topics that should rank and convert: product, solution, comparison, integration, industry.
- Pump out content just to hit a publishing quota
- Chase sketchy links
- Chase AI mentions if the story stays wrong
Frequently asked questions.
You already have an SEO agency or in-house team. Why add Wellington Whales?
Keep them. I either fix the foundation they can't get to, or I measure and correct what AI says about you. I make your existing team more effective, not redundant.
Is AI search hype when your buyers still use Google?
Buyers use both. The risk isn't future traffic. The risk is today's research. If AI mislabels you, it shapes the buyer's view before they ever hit your site, and I can show you that in the answers AI gives right now.
Can't you just publish more content?
If AI tells the wrong story, more content can spread the wrong story faster. So I measure how AI frames you first, and then I change the inputs that shape the answer.
How do you measure something as fuzzy as "AI perception"?
Stop guessing. I track whether AI includes you, how it describes you and who it compares you to. Then I track movement over time. The Positioning Gap score gives you a number you can move.
You need pipeline now. Doesn't SEO take too long?
I stop the biggest leaks first. Then I fix the few pages and messages that move revenue. No busywork. No vanity metrics. You see movement before I hand you a big quarterly report.
What if you're not sure which path you need?
Use the 60-second chooser above. Or book the discovery call. I'll give you a clear recommendation and the first moves that matter. Let me know which one you land on.
Help the right buyers find you, and choose you.
Bring what changed lately. I'll give you a clear next step and the right path.
Book a 30-Minute Discovery Call