Help the right buyers find you — and choose you.
Pick your path: fix Google when traffic slips, or fix the story AI tells when it mislabels you.
Leave with a clear "Foundation vs Evolution" recommendation and the first moves that matter.
Pick the one that's costing you most.
Not sure? Use the 60-second chooser below.
The two problems most teams mix up.
They look similar. The fixes are completely different.
Problem 1: Google leaks demand
You invested in SEO. You built content. You earned rankings. Then traffic slides. Leads drop. Or a site change quietly breaks performance.
- Pages load slowly
- Old pages still show in search and confuse buyers
- Duplicate pages compete with each other
- Navigation hides your best pages
- Reporting shows activity, not revenue impact
Problem 2: AI puts you in the wrong box
You can rank well and still lose deals. Buyers now ask AI tools — ChatGPT, Gemini, Perplexity — questions like "who's best for enterprise vs mid-market?" If AI groups you with the wrong competitors, you pay for it in:
- Weaker lead quality
- Longer sales cycles
- Pricing fights you shouldn't have
- Differentiators that don't make it to the shortlist
- The wrong buyers knocking on your door
Who this is for — and who it isn't.
- You lead marketing at a mid-market or enterprise B2B company.
- Your site feels hard to change — many templates, many teams, frequent releases.
- Your buyers research heavily before they talk to sales.
- You want a clear diagnosis and a plan you can act on fast.
- You're a local business trying to rank for "near me."
- You're an early-stage startup still finding product-market fit.
- You want someone to "just write more blogs."
- You want shortcuts, tricks, or cheap link packs.
- You want AI mentions as a vanity metric — even if the story stays wrong.
Why now.
You already know Google matters. What changed is what happens before a buyer clicks.
Research-heavy B2B buyers still Google. But more and more, they ask AI to summarise the market first — and they trust the summary. That creates two real risks:
When your site slips, Google demand doesn't wait. It goes to competitors.
When AI mislabels you, your pipeline pays first. Deals slow down. Pricing gets anchored to the wrong alternatives.
The win now is simple: keep Google strong and make AI repeat the right story.
Choose your path in 60 seconds.
Answer these quickly — your result updates as you go.
Pick your path.
Two distinct approaches. One clear decision.
Enterprise SEO
The Foundation
- You inherited a site that looks fine on the surface but leaks demand.
- You run a complex site and can't keep search stable across releases.
Fix the leaks. Win back demand.
AI Positioning & LLM Share of Voice
The Evolution
- You lead your category, but AI rewrites your story.
- You sell premium, but AI compares you to budget options.
Fix the story. Protect pricing.
How we work — so you see value fast.
We start with the biggest leaks
Every engagement begins by ranking problems by business impact — not by "best practices." You see real movement fast.
Decide whether we need to recover Google demand or correct AI's story.
Rank problems by business impact — not by "best practices."
Pull clear evidence from your site, search data, and AI outputs.
Update the few pages, templates, and messages that block growth.
Set simple rules so teams don't break performance when they ship.
Report what leadership cares about — demand, money pages, lead quality.
Re-check results and tighten what works as Google and AI evolve.
What you get — by path.
Two different problems. Two different deliverable sets.
- A map of where you lose organic demand — pages, topics, markets
- A clear list of site issues that block growth: speed, duplicates, broken paths, weak navigation
- Help Google find your important pages and ignore the junk
- Stop pages from competing with each other
- Clean broken paths so you stop losing authority and users
- Build a content plan for pages that should rank and convert: product, solution, comparison, integration, industry
- Strengthen internal paths so buyers reach your best pages faster
- Qualified organic traffic to money pages
- Non-brand demand capture — not just your company name
- Lead quality from organic: conversion and pipeline progress
- Site reliability as teams ship changes
- Ask AI tools the same questions buyers ask, then capture the answers
- Score how AI frames you: the category it puts you in, competitors it groups you with, buyer it thinks you serve, strengths it repeats or drops
- Rewrite and structure key pages so AI can summarise you correctly
- Earn the right third-party mentions so AI learns from better inputs
- Stop "more mentions with the wrong story" from making the problem worse
- AI inclusion rate — do you show up for key buyer questions?
- Category accuracy — right box vs wrong box
- Competitor set accuracy — right comparisons
- Message carry-through — do your differentiators show up?
- Sentiment trend — does the story improve or drift?
- Positioning gap score — does AI move closer to your sales story?
Proof — method, not hype.
No client names. No mystery claims. Just visible work.
Issue backlog
Fixes ranked by business impact — not by "best practices" volume.
Positioning Gap report
Category, competitors, buyer fit, differentiators — plus a simple score showing where AI goes wrong.
AI monitoring dashboard
Tracks AI inclusion, sentiment, and competitor position over time. Shows movement, not guesses.
Release guardrails checklist
Keeps site changes from breaking organic performance — for every team, every release.
Leadership-ready reports
Demand, money pages, lead quality — what your CMO and CEO actually care about.
Content gap analysis
Maps the topics that should rank and convert — product, solution, comparison, integration, industry.
- Pump out content just to hit a publishing quota
- Chase sketchy links
- Chase AI mentions if the story stays wrong
Frequently asked questions.
We already have an SEO agency or in-house team. Why add Wellington Whales?
Keep them. We either fix the foundation they can't get to, or we measure and correct what AI says about you. We make your existing team more effective — not redundant.
Is AI search hype? Our buyers still use Google.
Buyers use both. The risk isn't future traffic. The risk is today's research. If AI mislabels you, it shapes the buyer's view before they ever hit your site.
Can't we just publish more content?
If AI tells the wrong story, more content can spread the wrong story faster. First measure how AI frames you. Then change the inputs that shape the answer.
How do you measure something as fuzzy as "AI perception"?
Stop guessing. Track whether AI includes you, how it describes you, and who it compares you to. Then track movement over time. The Positioning Gap score gives you a number you can move.
We need pipeline now. Doesn't SEO take too long?
We start by stopping the biggest leaks and fixing the few pages and messages that move revenue. No busywork. No vanity metrics. You see movement before you see a big quarterly report.
What if we're not sure which path we need?
Use the 60-second chooser above. Or book the discovery call — you'll leave with a clear recommendation and the first moves that matter.
Help the right buyers find you — and choose you.
Bring what changed lately. Leave with a clear next step and the right path.
Book a 30-Minute Discovery Call