International SEO that helps you expand without breaking what already works.
I advise enterprise and upper-mid-market teams scaling into multiple countries and languages. I guide. Your team implements. I QA what ships.
I'll confirm fit, spot the risk and point you at the right path.
Tell me about your expansion
Choose your path.
B2B SaaS or e-commerce? The problems look similar. I go at them differently.
B2B SaaS
I see international expansion pile up work across product pages, docs and conversion flows. Especially when regions need different proof, language or compliance.
- Multi-region conversion flow setup
- Hreflang governance for product + docs sites
- Lead tracking by market
- Structured data for consistent brand signals
E-Commerce
I see international growth break when shoppers get the wrong currency, the wrong shipping rules or the wrong stock. Then they leave before they buy.
- Currency & stock signal management
- Product feed localisation by market
- Revenue-per-session tracking by country
- Index control for catalogue-heavy sites
If international growth feels "mostly fine"… until it isn't.
I've watched expansion break quietly. By the time reports show it, pipeline has already taken a hit.
Wrong-market landings
People land on the wrong language or country page and bounce. You can't see why conversion rates are soft. I can.
Markets eat into each other
Duplicate pages and mixed signals make markets compete for the same queries. Key pages lose authority they should win.
Demand drops after a redesign
A replatform or URL change causes a demand drop you can't explain. Then months of recovery you can't afford. I'd rather catch it on staging.
Translated but not local
You publish at scale. The experience doesn't feel local. Visits don't turn into buyers and trust doesn't build.
Activity without pipeline
Reports show traffic and rankings. You can't tie international performance to demos, trials or revenue. I build that tie.
You don't need more noise from me. You need a system your team can run.
Who this is for. And who it's not.
- You run B2B SaaS or e-commerce and plan to expand into 2+ markets.
- You manage a complex site: multi-CMS, headless, multiple teams shipping changes.
- You need marketing, engineering, localisation and UX pulling the same way.
- You want commercial outcomes: qualified leads, revenue per session, conversion lift and risk control.
- You only operate in one market and aren't serious about expansion.
- You want a done-for-you content machine.
- You have no ability to implement: no dev/CMS, no partner.
- You judge success by vanity metrics. Leads and revenue don't decide it.
Why this matters now.
International search changed fast. Expansion did too, so I plan for both.
Search fragmented
Buyers find brands across more engines, platforms and AI-generated experiences. Mixed signals lose you ground you didn't know you were fighting for.
AI raised the stakes
If your market signals stay mixed, they leave gaps. AI fills them with the wrong details: wrong location, wrong product, wrong audience. You can't edit what gets repeated at scale.
Tech stacks got more complex
Headless setups and fast releases make it easy to block a page by mistake, duplicate content or send users to the wrong market. Often out of sight.
Auto-translation can scale failure
You can publish fast and still lose trust. And conversions. Pages that don't match local intent don't convert. They also flood your site with low-value duplicates.
How I work.
I guide. Your team implements. I QA what ships. I sort the work by impact vs effort, so you get clarity fast and protect revenue early.
Stop losses first
- I put wrong-country landings first, so buyers stop bouncing
- Stop search engines from indexing duplicates so key pages win
- Track results by market using commercial metrics
Build foundations
- I pick the right setup with you: domains vs subfolders vs subdomains
- Set language/country tags and run checks after every release
- Improve international UX on pages that already earn demand
Scale what drives revenue
- Localise the pages that sell. Don't translate everything
- I add templates and QA routines so each new market costs less
- Strengthen entity signals so search engines describe you the same way
Non-Google ecosystems
- If a market depends on Baidu, Naver or Yandex, I plan for it
- If it doesn't, I keep the plan focused on the engines that matter
What I need from you to move quickly.
The faster you send these, the faster I protect your revenue.
- Send me your target markets, or a shortlist of where you're expanding
- Give me analytics + Search Console access (or exports)
- A clear conversion goal by market: demo, trial, checkout, lead
- Who will implement: engineering/CMS owner + localisation/content + analytics
- Tell me about any high-risk change coming: replatform, redesign, domain/URL changes
I guide. You ship. I verify.
This model keeps time-to-value high. Nothing sits in a handoff queue, and nothing waits on my calendar. Your team acts fast with a clear brief.
- I write implementation-ready tickets with acceptance criteria
- I run QA checks after every release so routing doesn't break silently
- I take before/after crawl snapshots to confirm fewer duplicates
- I hand you release checklists when you redesign or replatform
- I track wrong-country landings by market
What happens in the first 30 / 60 / 90 days.
A clear sequence. I show you progress you can measure at each checkpoint.
Stop the biggest leaks
Goal: protect leads/revenue and set direction fast.
- You and I agree on "money pages" and market goals
- I map your current setup: what works, what's risky
- Fix the biggest blockers: wrong canonicals, broken routing signals, pages blocked by mistake
- Build one source of truth for language/country mapping
- I hand you a ranked 30/60/90 plan your team can run
Build a foundation you can reuse
Goal: cut rework and make expansion repeatable.
- I lock the right setup and write down why
- Control what gets indexed so key pages win and duplicates don't
- Improve international UX on top entry pages
- Set translate vs localise rules so you don't waste effort
- Start structured data and entity work so every market reads the same
Launch or repair priority markets
Goal: ship a working system and prove leading indicators.
- You launch or repair 1 to 3 priority markets end-to-end, with me on QA
- Add release checks so changes don't silently break market routing
- Build market-level tracking: leads and revenue signals by market
What you get. Proof you can inspect.
I won't hand you vague advice. You'll get artifacts your team can ship and verify.
Market expansion scorecard
I show you what will break and what to fix first, before you commit to a timeline.
International setup decision doc
Domain vs subfolder vs subdomain. I spell out the tradeoffs and write them down for your whole team.
Language/region URL map
I map which page serves which market, fallbacks included, before any code ships.
Hreflang governance pack
Rules, templates and QA checks I write once. They keep running after every release, well past launch day.
Index control plan
Canonicals, redirects, sitemaps and internal links. I give each one a clear check and an owner.
Implementation-ready tickets
I write acceptance criteria into every ticket: "change this → verify it like this." Nobody has to guess.
International UX conversion checklist
I list the friction that kills conversions across markets: currency, trust signals, routing.
Localisation brief template
Localise what sells. Translate where it's enough. Rules I write for your content team to follow.
Entity + structured data plan
I help search engines and AI describe your brand the same way in every market.
30/60/90 rollout plan
I rank it by revenue impact vs effort. Your team knows exactly what to do next.
North star metrics.
I track what moves the business. A dashboard that flatters you doesn't count.
Ways to work together.
All options follow the same model: I guide, you implement.
Strategy Sprint
I'd start you here if you need clarity fast
- International setup decision doc
- Language/region URL map
- Governance rules
- Ranked 30/60/90 plan
- Tickets for top fixes
Done looks like: your team can start implementing within days.
Book a call →Build & Govern
I'd pick this if you want the system built and running
- Everything in Strategy Sprint, plus:
- Working sessions with your team
- Index control plan
- International UX conversion checklist
- Localisation rules + structured data plan
- Release QA routine your team can repeat
Done looks like: expansion becomes repeatable. Wrong-country landings drop. Measurement ties to leads/revenue.
Book a callMigration Guard
I'd use this for redesigns, replatforms or URL changes
- Staging checks before go-live
- Redirect requirements document
- Go-live checklist
- Post-launch monitoring + triage
Done looks like: you launch without a demand drop that hits pipeline, the kind you could have stopped.
Book a call →Market Launch Kit
I'd use this to launch or repair one market at a time
- Market-specific URL map
- Routing + indexing checks
- Localisation brief for money pages
- Measurement checks by market
Done looks like: one market launches cleanly with measurable leading indicators.
Book a call →Common alternatives and why they stall.
I'm not naming names. Just an honest look at why the standard options fall short for international work.
Spreadsheet / intern
Spreadsheets don't run checks after releases. Interns can't reliably catch the technical faults that send markets to the wrong page or break a launch. Even with good intent.
Generalist vendor
Checklists miss international governance. Junior delivery teams often ship changes that look "fine". Then markets compete with each other and conversions fall.
Auto-translate plugin
It ships fast. It often creates pages that don't match local intent and don't convert. It can also flood your site with low-value duplicates. Those compete with your real pages.
What I do instead: I set the rules, write tickets your team can act on and run the checks, so they ship safely.
Frequently asked questions.
Why not just translate the site?
I've seen translation help. It often fails when local intent differs, trust barriers differ or the experience feels foreign. I help you translate where it's enough and localise where it drives revenue. So you don't publish thousands of pages that don't convert.
Do you still need this if you already have an SEO vendor?
Keep them. I add the missing layer: international governance, site setup, UX alignment and risk control. Your vendor can implement from my specs and keep the system running.
Can an intern or a spreadsheet manage international SEO?
I wouldn't rely on it. Spreadsheets don't run checks after releases. Interns miss the technical mistakes that cause wrong-country landings or migration losses. I give you rules, templates, tickets and checks your team can repeat.
Do you implement changes, or advise the team?
By default I advise. I guide. Your team or agency implements. I QA what ships. That keeps time-to-value high and avoids slow handoffs.
Do you guarantee results?
I don't. Nobody can guarantee outcomes in search. I commit to deliver what you can control: a ranked plan, implementation-ready tickets, QA checks and market-level tracking tied to commercial outcomes.
Do you work beyond Google, on Baidu, Naver or Yandex?
Yes, when your target market depends on another ecosystem. If it doesn't, I keep the plan focused on the engines that drive your markets.
How fast can you see progress in a new market?
You can usually see leading indicators quickly: fewer wrong-country landings, cleaner indexing and fewer release breakages. Commercial impact follows. You ship the priority fixes I hand you and localise the pages that sell.
What do you need to move quickly?
Send me target markets, analytics access, a clear conversion goal by market and someone who can implement. Internal team or partner. If a migration is coming, I need timelines early.
Ready to expand without the hidden costs?
If you're entering new markets, a short call with me will clarify fit, risk and next steps. Same if you're repairing an international setup that "sort of works".
Book a 30-Minute Discovery Call