International SEO that helps you expand—without breaking what already works.
Strategic advisory for enterprise and upper-mid-market teams scaling into multiple countries and languages. We guide. Your team implements. We QA what ships.
We'll confirm fit, identify risk, and route you to the right path.
Tell us about your expansion
Choose your path.
B2B SaaS or e-commerce? The problems look similar — the solutions differ.
B2B SaaS
International expansion adds complexity across product pages, docs, and conversion flows — especially when regions need different proof, language, or compliance.
- Multi-region conversion flow architecture
- Hreflang governance for product + docs sites
- Market-level lead attribution
- Structured data for consistent brand signals
E-Commerce
International growth breaks when shoppers see the wrong currency, shipping rules, or product availability — and leave before they buy.
- Currency & availability signal management
- Product feed localisation by market
- Revenue-per-session tracking by country
- Index control for catalogue-heavy sites
If international growth feels "mostly fine"… until it isn't.
Expansion breaks quietly. By the time reports show it, pipeline has already taken a hit.
Wrong-market landings
People land on the wrong language or country page and bounce — without you knowing why conversion rates are soft.
Markets cannibalise each other
Duplicate pages and mixed signals make markets compete for the same queries — key pages lose authority they should win.
Demand drops after a redesign
A replatform or URL change causes a demand drop you can't explain — and months of recovery you can't afford.
Translated but not local
You publish at scale, but the experience doesn't feel local — visits don't turn into buyers and trust doesn't build.
Activity without pipeline
Reports show traffic and rankings, but you can't tie international performance to demos, trials, or revenue.
You don't need more noise. You need a system your team can run.
Who this is for — and who it's not.
- You run B2B SaaS or e-commerce and plan to expand into 2+ markets.
- You manage a complex site: multi-CMS, headless, multiple teams shipping changes.
- You need cross-functional alignment: marketing + engineering + localisation + UX.
- You want commercial outcomes: qualified leads, revenue per session, conversion lift, and risk control.
- You only operate in one market and aren't serious about expansion.
- You want a done-for-you content machine.
- You have no ability to implement — no dev/CMS, no partner.
- You judge success by vanity metrics instead of leads and revenue.
Why this matters now.
International search changed fast. Expansion did too.
Search fragmented
Buyers discover brands across more engines, platforms, and AI-generated experiences. Inconsistent signals mean you lose ground you didn't know you were competing for.
AI raised the stakes
If your market signals stay inconsistent, AI fills gaps with the wrong details — wrong location, wrong product, wrong audience. You can't edit what gets repeated at scale.
Tech stacks got more complex
Headless setups and rapid releases make it easier to accidentally block pages, duplicate content, or misroute users across markets — often invisibly.
Auto-translation can scale failure
You can publish fast and still lose trust — and conversions. Pages that don't match local intent don't convert. They also flood your site with low-value duplicates.
How we work.
We guide. Your team implements. We QA what ships. We prioritise by impact vs effort so you get clarity fast and protect revenue early.
Stop losses first
- Fix wrong-country landings so buyers stop bouncing
- Stop search engines from indexing duplicates so key pages win
- Track performance by market using commercial metrics
Build foundations
- Choose the right setup: domains vs subfolders vs subdomains
- Set language/country tags and run checks after every release
- Improve international UX on pages that already earn demand
Scale what drives revenue
- Localise the pages that sell — don't translate everything
- Add templates + QA routines so each new market costs less
- Strengthen entity signals so search engines describe you consistently
Non-Google ecosystems
- If a market depends on Baidu, Naver, or Yandex — we plan for it
- If it doesn't, we keep the plan focused on the engines that matter
What we need from you to move quickly.
The faster you provide these, the faster we protect your revenue.
- Target markets (or a shortlist of where you're expanding)
- Analytics + Search Console access (or exports)
- A clear conversion goal by market: demo, trial, checkout, lead
- Who will implement: engineering/CMS owner + localisation/content + analytics
- Any upcoming high-risk change: replatform, redesign, domain/URL changes
We guide. You ship. We verify.
This model keeps time-to-value high. No slow handoffs. No bottlenecks waiting on us. Your team acts fast with a clear brief.
- Implementation-ready tickets with acceptance criteria
- QA checks after every release so routing doesn't break silently
- Before/after crawl snapshots to confirm fewer duplicates
- Release checklists when you redesign or replatform
- Wrong-country landing diagnostics tracked by market
What happens in the first 30 / 60 / 90 days.
A clear sequence. Measurable progress at each checkpoint.
Stop the biggest leaks
Goal: protect leads/revenue and set direction fast.
- Align on "money pages" and market goals
- Map your current setup — what works, what's risky
- Fix the biggest blockers: wrong canonicals, broken routing signals, accidental blocking
- Build one source of truth for language/country mapping
- Deliver a prioritised 30/60/90 plan your team can run
Build a foundation you can reuse
Goal: cut rework and make expansion repeatable.
- Lock the right setup and document why
- Control what gets indexed so key pages win, not duplicates
- Improve international UX on top entry pages
- Set translate vs localise rules so you don't waste effort
- Start structured data and entity improvements for consistency
Launch or repair priority markets
Goal: ship a working system and prove leading indicators.
- Launch or repair 1–3 priority markets end-to-end
- Add release checks so changes don't silently break market routing
- Build market-level measurement: leads and revenue signals by market
What you get. Proof you can inspect.
You won't get vague advice. You'll get artifacts your team can ship and verify.
Market expansion scorecard
See what will break and what to fix first — before you commit to a timeline.
International setup decision doc
Domain vs subfolder vs subdomain — tradeoffs spelled out and documented for your whole team.
Language/region URL map
Know which page serves which market — including fallbacks — before any code ships.
Hreflang governance pack
Rules + templates + QA checks that run after every release, not just at launch.
Index control plan
Canonicals, redirects, sitemaps, and internal links with clear checks and ownership.
Implementation-ready tickets
Ship changes with acceptance criteria: "change this → verify it like this." No ambiguity.
International UX conversion checklist
Remove friction that kills conversions across markets — currency, trust signals, routing.
Localisation brief template
Localise what sells; translate where it's enough. Rules your content team can follow.
Entity + structured data plan
Help search engines and AI describe your brand consistently across every market.
30/60/90 rollout plan
Prioritised by commercial impact vs effort. Your team knows exactly what to do next.
North star metrics.
We track what moves the business — not what flatters a dashboard.
Ways to work together.
All options follow the same model: we guide, you implement.
Strategy Sprint
Best for teams that need clarity fast
- International setup decision doc
- Language/region URL map
- Governance rules
- Prioritised 30/60/90 plan
- Tickets for top fixes
Done looks like: your team can start implementing within days.
Book a call →Build & Govern
Best for teams that want the system built and running
- Everything in Strategy Sprint, plus:
- Working sessions with your team
- Index control plan
- International UX conversion checklist
- Localisation rules + structured data plan
- Release QA routine your team can repeat
Done looks like: expansion becomes repeatable. Wrong-country landings drop. Measurement ties to leads/revenue.
Book a callMigration Guard
Best for redesigns, replatforms, or URL changes
- Staging checks before go-live
- Redirect requirements document
- Go-live checklist
- Post-launch monitoring + triage
Done looks like: you launch without preventable demand loss that hits pipeline.
Book a call →Market Launch Kit
Best for launching or repairing one market at a time
- Market-specific URL map
- Routing + indexing checks
- Localisation brief for money pages
- Measurement checks by market
Done looks like: one market launches cleanly with measurable leading indicators.
Book a call →Common alternatives — and why they stall.
No names. Just an honest look at why the standard options fall short for international work.
Spreadsheet / intern
Spreadsheets don't run checks after releases. Interns can't reliably catch the technical failure points that misroute markets or break launches — even with good intent.
Generalist vendor
Checklists miss international governance. Junior delivery teams often ship changes that look "fine" until markets compete with each other and conversions fall.
Auto-translate plugin
It ships fast, but often creates pages that don't match local intent and don't convert. It can also flood your site with low-value duplicates competing with your real pages.
What we do instead: set rules, write implementable tickets, and run verification checks so your team can ship safely.
Frequently asked questions.
Can't we just translate the site?
Translation can help, but it often fails when local intent differs, trust barriers differ, or the experience feels foreign. We help you translate where it's enough and localise where it drives revenue — so you don't publish thousands of pages that don't convert.
We already have an SEO vendor — do we still need this?
Keep them. This work adds the missing layer: international governance, architecture, UX alignment, and risk control. Your vendor can implement from our specs and keep the system running.
Can an intern or a spreadsheet manage international SEO?
Not reliably. Spreadsheets don't run checks after releases. Interns miss the technical mistakes that cause wrong-country landings or migration losses. We give you rules, templates, tickets, and verification steps your team can repeat.
Do you implement changes, or do you advise our team?
By default, we advise. We guide. Your team or agency implements. We QA what ships. That keeps time-to-value high and avoids slow handoffs.
Do you guarantee results?
No — nobody can guarantee outcomes in search. We commit to deliver what you can control: a prioritised plan, implementation-ready tickets, QA checks, and market-level measurement tied to commercial outcomes.
Do you work beyond Google — Baidu, Naver, Yandex?
Yes — when your target market depends on another ecosystem. If it doesn't, we keep the plan focused on the engines that drive your markets.
How fast can we see progress in a new market?
You can usually see leading indicators quickly: fewer wrong-country landings, cleaner indexing, and fewer release breakages. Commercial impact follows as you ship the priority fixes and localise the pages that sell.
What do you need from us to move quickly?
Target markets, analytics access, a clear conversion goal by market, and someone who can implement — internal team or partner. If a migration is coming, we need timelines early.
Ready to expand without the hidden costs?
If you're entering new markets — or repairing an international setup that "sort of works" — a short call will clarify fit, risk, and next steps.
Book a 30-Minute Discovery Call