Stop losing sales from search. Prove what changed in revenue.

Wellington Whales is a revenue-first SEO consultancy for mid-market and enterprise teams with complex sites — when reports look good but revenue stays flat, or site releases quietly hurt results.

  • You run many locations, countries, products, or pages
  • You rely on paid ads and need a channel you can trust
  • You need your team to ship fixes and see the money in the numbers

We don't practice on your site. We test changes on our own capital-backed eCommerce sites first.

Answer 5 quick questions first (about 2 minutes). Then you'll see the calendar.

Revenue dashboard (example)
Sales / leads from search
Drop-offs (where buyers leave)
Before / after fixes shipped

Trusted where complexity is normal.

Built for teams that can't afford "green arrow" reports while revenue stays flat.

Wealthsimple · Dayforce · Photomath · Vetster · Certn · Format · Whimsical · Zenfolio · Boords · Homebase
Multi-location brands
Global sites (many countries / languages)
Large eCommerce catalogs
Enterprise sites with frequent releases
See proof →

Stop buying busywork. Start shipping fixes you can measure.

The usual way
  • A long audit PDF that no one ships
  • Monthly charts about visits and rankings
  • "Wins" that never show up in revenue
vs
The Wellington Whales way
  • Fix tracking first so the numbers mean something
  • Find the biggest revenue leaks and sort them by impact
  • Hand your team dev-ready tickets they can ship
  • Show what changed in sales, leads, and drop-offs

You don't need more SEO activity. You need fewer, better changes — with proof.

Three ways we protect and grow revenue from search.

We guide you through the messy mix of site issues, releases, and measurement — so you fix what matters and prove it.

Prove revenue (not "green arrows")

Before we recommend changes, we fix and verify your tracking in GA4 so you can trust the numbers.

  • Clean up GA4 revenue and lead tracking
  • Build Looker Studio dashboards tied to sales, leads, and pipeline
  • Track where buyers drop off so you know what to fix

Ship fixes fast

We turn findings into tickets your developers can ship — so you stop losing sales to broken pages and missed priorities.

  • A P0 / P1 / P2 board so you tackle the biggest leaks first
  • Developer-ready tickets with clear acceptance criteria
  • Pre- and post-release checks so launches don't quietly hurt results

Keep your story accurate in AI summaries

AI tools can mislabel what you do before a buyer ever reaches your site. We help you catch that and correct it.

  • AI positioning gap reports (where tools get you wrong)
  • Monitoring for AI inclusion and sentiment over time
  • Structured data plans so systems read your key facts consistently

What you get in the first 30 days.

We guide; your team ships changes. You don't DIY this.

Week 1

Fix measurement

  • Clean up GA4 so revenue and leads track correctly
  • Agree on the numbers you will use to judge success
Week 2

Find the biggest revenue leaks

  • Identify where search should drive sales/leads but doesn't
  • Sort fixes into P0 / P1 / P2 so you don't waste time
Week 3

Hand over dev-ready tickets

  • Write tickets your developers can ship
  • Add acceptance criteria so everyone knows what "done" means
Week 4

Show what changed

  • Update dashboards so leaders can see impact
  • Call out what moved sales, leads, and drop-offs

How we work (simple, on purpose).

You bring the context and the ability to ship changes. We bring the plan, the priorities, and the proof.

If we don't see a clear path to impact after we look at your setup, we'll tell you on the call.

We start by fixing measurement. We clean up GA4 so revenue and leads track the right way.
We pick the few fixes that matter most. We sort work into P0 / P1 / P2 so you stop guessing.
We write what your developers can ship. You get tickets with clear acceptance criteria.
We help you ship safely. We give release checks so launches don't quietly break high-value pages.
We prove what changed. We keep a live dashboard tied to sales, leads, and pipeline.
We don't sell busywork. If a task can't tie back to outcomes, we cut it.

Answer 5 questions. Book a time. Get a clear plan.

No prep needed. If we're not a fit, we'll tell you.

Book a 30-Minute Consult Call

You'll answer 5 quick questions first. Then you'll see the calendar.

Read the fit checklist →

Proof you can point to (not promises).

You'll see exactly what we fixed, why it mattered, and what changed in revenue and leads.

What we deliver
  • A Looker Studio dashboard tied to sales, leads, and pipeline
  • A P0 / P1 / P2 board that shows what to fix first (in your project tool or ours)
  • Developer-ready tickets with acceptance criteria (and screenshots when helpful)
  • Pre- and post-release checks so launches don't quietly break high-value pages
Why you can trust the approach
  • We test changes on our own capital-backed eCommerce sites before we recommend them
  • We fix tracking first so we don't argue about numbers later
What you can measure
  • Which pages drive revenue (and which leak it)
  • Where buyers drop off before they buy or request a demo
  • What changed after your team shipped the fixes
Book a 30-Minute Consult Call

Answer 5 quick questions first. Then you'll see the calendar.

How we work (so there are no surprises).

Engagement Monthly advisory retainer (6-month minimum)
How we get results We guide and prioritize. Your team (or dev partner) ships the changes.
How we prove it We tie work to sales, leads, and pipeline in one dashboard.
You're a good fit if…
  • You can give access to GA4 and your key tools
  • You can ship site changes in the next 30–60 days
  • You want proof in revenue and leads — not just charts
What we won't sell
  • A fixed "4 posts a month" quota if it can't tie to revenue
  • Vanity metrics that don't show up in your P&L

If your team can't ship changes, we'll say so before you spend months on a retainer.

What you get
Month 1 — set the foundation
  • Clean up GA4 so revenue and leads track correctly
  • Build your baseline dashboard in Looker Studio
  • Create a P0 / P1 / P2 board (fix now / next / later)
  • Write the first set of developer-ready tickets with acceptance criteria
  • Run a release check on your next launch (if one is scheduled)
Ongoing — ship, measure, protect
  • Keep the priority board current as your site and releases change
  • Write new tickets as you uncover the next set of revenue leaks
  • Review shipped changes and confirm they didn't break key pages
  • Update dashboards so leaders see what moved sales and leads
  • Run AI positioning gap checks and monitor drift over time

You'll usually have one working session per week or every other week, plus async ticket review.

Book a 30-Minute Consult Call

Answer 5 quick questions first. Then you'll see the calendar.

What happens on the consult call.

This is a working session. You'll leave with a short, prioritized plan.

  • 1
    Map your setup — locations, countries, catalog size, and how often you ship changes
  • 2
    Identify the biggest revenue leaks from search
  • 3
    Outline the first set of fixes your team can ship, in order

If we can't help, we'll tell you.

Book a 30-Minute Consult Call

Answer 5 quick questions first. Then you'll see the calendar.

Frequently asked questions.

What do we actually pay for each month?

You pay for guided, expert help that your team can ship: we fix measurement, set priorities, write developer-ready tickets, help you ship safely, and show what changed in sales, leads, and pipeline.

Do you offer a one-time project instead of a retainer?

Sometimes. Most complex sites need ongoing support because releases, templates, and markets change. If your need is truly one-time, we'll tell you on the consult.

Why a 6-month minimum?

Complex sites take time to ship changes, confirm they worked, and measure business impact. Six months gives you enough runway to fix the biggest leaks and keep releases from undoing progress.

Do you implement changes, or do we?

Your team (or dev partner) implements changes. We guide and prioritize, then we write tickets your developers can ship and help you check releases so fixes stick.

What if we don't have developer time right now?

Then results will stall. On the consult, we'll be direct about whether you have enough capacity to make this worth it.

How do you measure success?

We clean up GA4 first, then we use one dashboard tied to sales, leads, and pipeline. We track what changed after your team shipped fixes.

Do you guarantee rankings or traffic?

No. We don't control the algorithm. We focus on what you can control: fix issues that block buyers and search engines, ship changes safely, and prove what changed in business results.

Do you "do content"?

We help you decide what to write and what to fix first, but we don't sell content quotas. If content will help revenue, we'll say so — and we'll show how you'll measure it.

Do you sell link packages or link schemes?

No. We don't sell link schemes. We don't chase vanity metrics that don't show up in your P&L.

What if we're not sure which setup we fit — local vs international vs eCommerce vs enterprise?

That's common. You don't need to pick a service first. On the consult, we map your setup and point you to the right plan.

Ready for a clear plan?

Book a 30-Minute Consult Call

Answer 5 quick questions first. Then you'll see the calendar.

Book a consult. Stop guessing.

Answer 5 quick questions so we can tell you fast if we're a fit.

If we work together, most teams start on a monthly advisory retainer with a 6-month minimum.

Quick fit check — Step 1 of 5
Which setup fits you best?