Local SEO

Local SEO that turns Google Maps "show ups" into calls, booked jobs, and revenue.

If customers visit you—or you visit them—Google Maps is a sales channel. We help you show up with the right details and real proof, then we track what you can bank.

No pitch-deck marathon. You'll leave with a clear next step.

Quick Intake

Get your next step

No spam. No sharing. Just a reply.

Remote delivery (English-speaking markets)
Track calls & bookings—not rankings
Keep it ethical—no fake reviews
Typically month-to-month after first 30 days

Local SEO is for businesses that get paid face-to-face.

This is for you if…
  • Customers come to your location (clinic, gym, dealership, restaurant, retail).
  • You drive to customers (plumber, electrician, roofer, cleaning, pest control).
  • Calls feel random—even when you "show up on Google."
  • A competitor with worse service sits above you on the map.
  • One bad review (or no recent reviews) scares people off.
Not a fit if…
  • You sell only online and ship everywhere. Local proximity won't drive your revenue.

Which setup do you have?

Two different problems. Two different approaches.

Card A

Single location (or a few)

Best when you want more calls this month and your listing info, reviews, or contact paths feel messy.

  • Focus on P0 fixes first (stop losing easy leads)
  • Build one strong location hub (services, FAQs, proof)
  • Start a simple review ask habit
Local SEO for Small Businesses →
Card B

10+ locations / franchise / enterprise

Best when locations compete with each other, disappear in Maps, or you need a structure you can scale.

  • Build a location structure Google can find and read
  • Keep directory listings consistent across markets
  • Defend against spam across multiple cities
Enterprise / Multi-Location SEO →

Why local SEO isn't "regular SEO"

Traditional SEO tries to win searches anywhere. Local SEO wins searches near the searcher.

Traditional SEO
Local SEO
Where you win
Searches anywhere
Near the searcher
What Google weighs
Broad authority & links
Distance, trust & clarity
What you measure
Rankings & traffic
Calls, bookings & revenue

Simple rule: If you can't win in your own neighborhood, you won't win in the next suburb.

We don't report "rankings." We report what you can deposit.

Track the stuff you can bank.

Calls
Form fills
Booked appointments
Revenue

What we do (plain English)

We replace rankings-first SEO with a local-first system that fixes leaks and builds real proof.

01

Fix what breaks leads first

If Google shows the wrong hours, wrong phone number, or a broken booking link, you lose money. We fix the biggest preventable leaks early.

02

Help Google understand each location

We shape your key pages so customers land on the right answer fast—and Google matches the right page to the right search.

03

Build local proof that actually matters

In local search, "belong here" beats "look big." A small local mention can matter more than a made-up score if it proves you serve the area.

04

Ask for reviews every week (ethically)

Reviews don't "happen." You ask. We set up a simple flow so real customers can leave clear, detailed feedback—and photos when possible.

05

Fight map spam that steals your calls

If competitors use fake addresses or stuff keywords into their business name, we document it and report it through the proper channels.

You don't need a massive checklist. You need a priority order.

P0 stops lost calls now. P1 drives the next lift. P2 cleans up the edges.

P0

Stop the bleeding

Fixes that cost you calls today

  • Fix wrong hours, phone, address
  • Remove duplicates and listing conflicts
  • Fix tap-to-call, forms, and booking paths
  • Report obvious map spam when it blocks you
P1

Grow what already works

Next biggest lift

  • Build or repair location pages people understand
  • Connect pages so Google finds the right location fast
  • Build a weekly review ask habit
  • Add real photos, services, and FAQs that match how customers search
P2

Polish

Nice-to-have

  • Tidy smaller site issues after leads flow
  • Add extra content once the basics work

What happens when

So you can feel momentum quickly.

Week 1–2

Fix the biggest preventable leaks

  • Confirm goals and set up tracking for calls/forms/bookings
  • Run a P0 audit
  • Fix the top issues that commonly block leads
Month 1

Build the base that compounds

  • Improve location pages and connect them clearly
  • Clean up key directory listings where accuracy and trust matter
  • Start a simple review ask system your team can repeat
Months 2–3

Expand reach + protect your map footprint

  • Add service + FAQ content that answers "symptom" searches
  • Earn local proof (partners, community mentions, sponsorships)
  • Keep documenting and reporting spam that breaks the rules

Done-for-you local SEO on a monthly retainer

A clear P0/P1/P2 plan
Execution—not just advice
Simple reporting tied to calls, forms, and bookings
Transparency promise: You'll see the work as we do it. No mystery retainer.

A note on credibility (we'll be direct)

Wellington Whales is a new consultancy. That means:

  • You get senior attention—not layers of account managers
  • You get a simple, transparent process
  • You can typically go month-to-month after the first 30 days

What we need from you

Help us move fast and keep it low-hassle.

  • Access to your Google Business Profile and your website (or your developer)
  • Your correct hours, services, and service area
  • A way to request reviews, plus one point person who can approve changes
  • Photos and brand basics (or permission to source and create them)

No shortcuts that get you flagged

What we won't do.

  • Promise rankings or a guaranteed spot in Maps
  • Send made-up scores that don't tie to sales
  • Pay for reviews, offer gifts, or pressure customers for 5-star ratings
  • Push fake reviews or shady tactics that trigger "suspicious activity"
  • Dump a giant checklist on your team and disappear

You'll see the work—not just a report

Because we're new, we won't pad the page with testimonials we don't have. Instead, expect clear deliverables.

Example deliverable

KPI Snapshot

A simple report showing calls, form fills, and bookings—tied to the work we did that month.

Example deliverable

P0/P1/P2 Priority Board

A clear list of what we fixed, what's next, and why—in plain English your team can actually use.

Example deliverable

Review Request Flow

A simple process your team can run every week to collect real, detailed customer feedback.

Frequently asked questions

Can you guarantee a position in Maps?

No. Anyone who guarantees that is selling you a story. We focus on what you can measure and bank: calls, bookings, and revenue.

We already "do SEO." Why isn't it working?

Most SEO programs chase broad keywords and ignore proximity and local trust. Local SEO plays by different rules—distance, trust signals, and clarity about what you do and where you do it.

We don't have time for this.

That's why we start with P0. Fix the biggest preventable leaks first, then build what compounds. We do the execution—not just the advice.

Do we need a long contract?

Start by fixing P0 issues in the first 30 days, then you can typically continue month-to-month.

We have an agency or in-house team.

Keep them. If you want, we can run a one-time P0/P1/P2 audit and hand them a prioritized fix list your team can action.

Can you remove bad reviews?

We can't remove legitimate reviews. We can help you respond well, fix patterns behind complaints, and ask recent customers for fresh feedback so your latest work shows up first.

Ready to make Google Maps drive more calls and bookings?

Book a 20–30 minute discovery call. If we're not a fit, we'll tell you.

Book a Discovery Call
5 min
Confirm your locations + how customers find you today
10 min
Spot the biggest preventable leaks (P0)
5–10 min
Pick the right path + agree the next step
No spam Clear next step If we're not a fit, we'll tell you